Food Advertising

Pembrokeshire Early Potatoes have European Protected Geographical Status (PGI). Harvested in May they are described as having a "soft skin and distinctive strong earthy nutty flavour and aroma... a creamy texture and bright white colour". Being local they provided a good study for a set of advertising shots. They were photographed in the studio with a direct, but diffused, light angled to bring out the texture. Reflected light from the opposite side was adjusted to wrap around, even out the lighting, and bring out the texture and reflections. The arrangement was deliberately slightly off centre so as to not be too regular. The butter melt was carefully staged and captured at just the right moment. Finally, the black background was replaced by a Pembrokeshire landscape, shot on the St Davids peninsula, and various crops produced. The main image is over 8500px wide, so there is plenty of scope for using the image in different ways.

Saturday, 13 March 2021

Creative Professional Photographer Specialising in Business, Marketing, Product, Food, Architecture and Property Photography.

Covering Cardiff, Swansea, Pembrokeshire, Carmarthenshire, all South and West Wales.

Contact Derek Phillips on 01437 891090 / 07796542785 or email to discuss your Marketing & Commercial photography.

All images on this site are the copyright of Derek Phillips and may not be reproduced without permission. Images are available for licensing and use in print, web and online media.

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